BRANDING: When do we become a brand? When consumers experience a problem and they think of or recall a product as the solution. I do not have a towel topper in the ½ bath. As I was reaching for a towel with my soak-n-wet hands, I immediately thought of the #toweltopper . Consumers are forming the mental thought habit for towel topper. This is what we want to create in the market. The connection between the problem and product awareness.

Posted by shawn.taylor at 2024-06-03 14:37:04 UTC