BRAND ECOSYSTEM While working on my brand marketing ecosystem, I can’t help but think about my fellow Inventor Smart inventors because we are allies, not competitors. Here is an example: Mr Roy’s “Bottle Station” When Mr Roy does his awesome pitch, one of the branded products he displays is “Purell”. This is a part of “HIS” Brand Ecosystem. We use branded products all the time. Think about a collaboration with the brand because we are giving them exposure and free marketing. Let’s start building relationships with retailers, product companies, etc. Anything we use for our brand marketing is a part of our ecosystem. Let’s connect with it and build. This gives us authority, content collaboration, etc. If you have a product that belongs in Lowes, shoot a video with Lowes logo/sign in it and something while in the store(paint aisle, etc.). Connect the visit with your product and tag Lowes. This is content. You put in the hard part, you have an invention. Have fun building your brand. This is what we learn being apart of the Inventor Smart community. Let’s continue growing.

Posted by shawn.taylor at 2026-09-03 16:57:36 UTC