I just had a call with an inventor who kept getting ignored when he was trying to sell and pitch, and it had nothing to do with his invention. Every time he pitched it, he led with what it prevented. And that's the problem. People don't walk into a store thinking about what might happen to them someday. They buy what solves something they're already dealing with right now. So we flipped it to the benefits. Same invention, completely different angle. We led with what it does for people instead of what it protects them from, opened with something they could immediately relate to, and that's what got their attention. Once you lead with the benefit, the pitch lands completely differently. How you say it matters just as much as what you built. Brian Fried The Inventor Coach™

Posted by BrianFried at 2026-06-03 00:08:37 UTC