🎥 Missed the Live Event? Catch the Replay Here If you couldn’t join us live for Trademark Essentials: Building Your Intellectual Property Assets, don’t worry — the full replay is now available. In this National Inventor Club session, @BrianFried sits down with Jason Lott, Managing Attorney for Trademarks at the United States Patent and Trademark Office, to break down what trademarks actually protect — and how they can become powerful business assets. Whether you’re naming a product, launching a brand, or deciding when to file, this conversation delivers clear, practical guidance without legal jargon. You’ll learn: • What trademarks protect (and what they don’t) • When timing matters most • How the registration process works • Common mistakes inventors make • How trademarks build long-term business value If you’re building something worth protecting, this is a session worth watching. Strong ideas deserve strong protection.

Posted by Inventor Smart at 2026-02-19 02:26:19 UTC