Monday, November 4th - Latest News for Inventors 1. The Art of Reinventing Invention Innovation is an evolving craft that often starts with recognizing a challenge where others may see a fixed reality. In the spirit of invention, IEEE Spectrum’s latest feature highlights how creative minds worldwide are breaking new ground in technology. From AI-assisted idea generation to the essential role of social and government support, the issue showcases stories of modern engineering feats, like miniaturizing atomic clocks for everyday use and building a path to domestic semiconductor production. With inventions often sparked by individual needs or the drive to solve significant problems, today's inventors show that resourcefulness and the right tools can transform ideas into world-changing technologies. Read more on IEEE Spectrum: https://spectrum.ieee.org/inventions 2. STAT’s Video Series: How Drug Patents Impact Prices STAT’s video series “Behind the Counter” offers an inside look at how patents influence prescription drug prices. This episode highlights the journey from a patented name-brand drug to more affordable generics, which doesn’t always happen immediately due to patent thickets and insurance practices. The case of Humira, a blockbuster drug protected by numerous patents, illustrates how companies prolong exclusivity. With insights on patent extensions, biologics, and the role of pharmacy benefit managers, this video sheds light on the balance between innovation and affordability in pharmaceuticals. Watch the video on STAT: https://www.statnews.com/2024/11/04/drug-patents-behind-the-counter-series-patent-thickets-prescription-prices/ 3. Meghan Markle’s Trademark Trouble with “American Riviera Orchard” Meghan Markle’s plans for her lifestyle brand, American Riviera Orchard, hit a legal snag when Harry and David, a well-known gourmet gift company, filed a trademark protest. The company claims Markle’s brand name is too similar to its iconic “Royal Riviera” trademark. This challenge follows other setbacks Markle has faced with trademark applications, raising questions about brand identity and market confusion. While this latest protest could delay her plans, Markle’s team now faces the task of clarifying their brand’s unique market position. Read more on The Mercury News: https://www.mercurynews.com/2024/11/01/meghan-markles-jam-brand-faces-trademark-protest-from-famed-oregon-company/ 4. Google Wins Trademark Lawsuit Over YouTube Shorts A British short film company’s attempt to sue Google over its YouTube Shorts name has been dismissed by a UK court. Shorts International argued that YouTube’s short-form video platform infringed on its trademark, but the court found no grounds for consumer confusion. The judge ruled that Google’s use of “Shorts” was clearly linked to YouTube and did not harm the reputation of Shorts International’s brand. This decision reinforces Google’s position in the short-video space and offers a clear legal precedent on brand identity in media. Read more on Reuters: https://www.reuters.com/technology/google-defeats-uk-trademark-lawsuit-over-youtube-shorts-name-2024-10-31/ 5. Toxic Waste Candy Expands into New Product Categories Worldwide Surge Brands is taking Toxic Waste, the popular sour candy brand, to new levels with partnerships in multiple categories and markets. This expansion will introduce Toxic Waste-themed products, such as squishy toys, slush machines, and even cosmetics, to retailers across the US, UK, and beyond. With a strong social media presence and a devoted fan base, the brand aims to amplify its reach and creativity in products that appeal to all ages. Fans can look forward to more “zany” offerings under the brand’s growing licensing program. Read more on Licensing.biz: https://licensing.biz/surge-brands-expands-licensing-partners-for-toxic-waste/

Posted by InventorNews at 2024-11-04 16:12:04 UTC